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New Case Study Highlights Threats to Brand and Individual Reputations

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There’s an old adage that if something isn’t broke, you shouldn’t fix it.  Online reputation management (ORM) firms have been warning clients (and the general public) for years that this isn’t the case on the internet.  This week one ORM firm has provided proof of this fallacy.  “Brands Under Attack” is a powerful online reputation management case study that proves no one’s reputation is safe. It doesn’t matter if your business is squeaky clean, you can still be attacked.

Elixir Interactive has been targeted for over four months by someone engaging in a persist attack of their online reputation.  The case study carefully outlines the tactics used by this anonymous attacker and, in doing so, provides a wake up call to anyone with a web presence – which in 2010 is pretty much every company and every individual.  In Elixir’s case, they already had a strong presence in the search engine results for their branded terms. … Read the rest

The post New Case Study Highlights Threats to Brand and Individual Reputations appeared first on Search Engine Reputation Management.


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